Case Study - Healthcare Enrollment

1. THE Goals

2. THE CHALLENGE

Insurance leads especially health care leads are costly. With cost per click prices as high as $30, cost of acquisition would be in the near hundreds. Finding a solution to reduce the CPA was the ultimate goal. Delivering leads into a third-party system such as Salesforce required extensive development.

Enhance the user experience on a web 1.0 platform is near impossible.

3. THE STRATEGY & RESULTS

Itrends first focused its energy by quickly redesigning the website. Developing a back-end system that enabled us to easily add the tools to manage content, generate call-to-action, display forms and enable A/B testing was of the utmost priority. With a newly designed website, we were able to integrate real-time delivery of leads into Salesforce CRM.

Generating the leads at a low cost of acquisition was no easy task, we had to implement multiple campaigns and keyword strategies. Through tried and tested results we are able to achieve a cost per click by less than $6 and the acquisition rates of high-quality leads were reduced to the point that a return on investment was easily achieved.

Get Started

Growing Client’s Business

That’s how we maintain long-term relationship.

We are here to help - call today to get your questions answered..

1-866-349-1569


Would you like to schedule a free marketing consultation?

Talk with a digital marketing specialist about your advertising goals. During the call, the digital marketing specialist will also review your products, services and assets such as your websites, apps, ads, designs, content, value-proposition, promotions, schedules, current and past marketing plans. You can also review how your online presence is performing.

Explore where, when and how we advertise. Identify opportunities and recommendations. Review costs as well as estimated traffic and moreover what is the estimated ROI.

Schedule a Digital Marketing Consultation!

Let’s get started with some information and schedule a call.