Case Study - Healthcare Enrollment

1. THE Goals

  • Generate health insurance leads.
  • Reduce cost per acquisition.
  • Improve the user experience and conversions.
  • Deliver leads into Salesforce CRM.

2. THE CHALLENGE

Insurance leads especially health care leads are costly. With cost per click prices as high as $30, cost of acquisition would be in the near hundreds. Finding a solution to reduce the CPA was the ultimate goal. Delivering leads into a third-party system such as Salesforce required extensive development.

Enhance the user experience on a web 1.0 platform is near impossible.

3. THE STRATEGY & RESULTS

Itrends first focused its energy by quickly redesigning the website. Developing a back-end system that enabled us to easily add the tools to manage content, generate call-to-action, display forms and enable A/B testing was of the utmost priority. With a newly designed website, we were able to integrate real-time delivery of leads into Salesforce CRM.

Generating the leads at a low cost of acquisition was no easy task, we had to implement multiple campaigns and keyword strategies. Through tried and tested results we are able to achieve a cost per click by less than $6 and the acquisition rates of high-quality leads were reduced to the point that a return on investment was easily achieved.

HEALTHCARE ENROLLMENT

THE Goals

  • Generate health insurance leads.
  • Reduce cost per acquisition.
  • Improve the user experience and conversions.
  • Deliver leads into Salesforce CRM.

THE results

463%

Increase in
Gross Revenue

68%

Reduction in
Cost Per Click

801%

Increase in
Lead Volume

44%

Increase in
Conversion Rate

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